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Unlike the conventional financial primer that throws every conceivable financial principle at you, this book takes a practical, no-nonsense approach to business problems. The integrated, step-by-step approach to understanding numbers outlined here will help you make more money. Whether you're in Sales, Marketing, Human Resources, Manufacturing, Engineering, Information Technology, or General Management, this book will be invaluable to you. And you don't even need any previous financial knowledge to understand it.

Organized into small, bite-sized chunks, this book is a quick read at 144 pages. Written in a lively, straightforward style, author Jason Orr takes you for a relaxing stroll through the Income Statement and reveals tips and tricks that every businessperson should know about. It's also easy to understand because it's written in plain English, not techno-jargon. You will learn:

  • A quick, simple approach to find hidden profit in your income statement.
  • How to gain better control of your expenses.
  • How to use your organization's resources more efficiently.

Available at all bookstores and on-line at amazon.com


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