Enronitis,
Tycosis! What financial malady is waiting to wreak financial havoc
on us next? The lesson to be learned from the lack of credibility
in the numbers being reported by companies-accounting is an art, not
a science. Under the laws of physics, force always equals mass times
acceleration. In the world of accounting, however, two plus two usually
equals four. And then again, maybe not. Numbers seem to be a moving
target. So what does this have to do with managing and managers? Well
everything.
Prior
to the recent revelations of accounting malfeasance a la WorldCom,
Adelphia, Global Crossings et al, a basic level of financial literacy
was considered necessary for career advancement. Being able to contribute
in a meaningful way to financial discussions would set you apart from
the others. It's always been helpful to know how to read an Income
Statement or understand what Earnings Per Share (EPS) is and why it's
so important. What impact will the recent revelations about financial
skullduggery have in a post-Enron era?
First
of all, your job will likely become more involved with numbers
by
necessity. Like the Christmas jingle rings "He's making a list
and checking it twice, wants to be sure who's naughty or nice. Santa
Claus is coming to town." (In this case, Santa Claus might be
the accounting police or incensed shareholders). Every number, including
the numbers on your monthly income or operating statement, will be
reviewed, questioned, and scrutinized because senior management (read
the CEO) is now on the hook for their veracity. Remember, your numbers
roll up into a bigger picture called the Annual Report. Now that senior
management has to sign off on the financial statements, you can be
sure that everyone will be asked to make sure they are accurate. The
CEO just doesn't have the time, or inclination, to personally verify
every transaction that flows through the accounting system. As a result,
greater reliance will be placed on your understanding of your numbers
and
they better be right!
Second,
the investment community is now demanding EPS estimates that reflect
"real" revenue and earnings projections. This means companies
will be expected to prepare forecasts that are more accurate. No more
fudging numbers to hit earnings estimates. And here is where you,
and your numbers, come in. Because your forecast becomes part of the
bigger financial picture that gets communicated to the investment
community, you'll need to have a better handle on your numbers. And
what they mean. And if you fail to achieve them, why?
Finally,
it's a good idea to know your way around financial statements because
the numbers tell you how healthy a company is. Should you invest in
your employers stock? Are rain clouds on the horizon? The fact is,
companies rarely get into financial difficulty overnight. They usually
cough and sputter before getting sick. And with an understanding of
numbers, you can usually spot the symptoms well ahead of time. Numbers
can be powerful predictors of the future. They reflect the good, the
bad, and the ugly of everything a company does. And if you learn how
to make them talk, they will tell you everything you need to know.
I promise!